Conducted UX interviews gathering data and reporting findings to determine product direction during Fluence’s alpha phase. These learnings informed a crucial pivot we made, changing the focus of our development and the tone of our UX interactions. For example, one analytics report showed a significant drop in the final steps of our conversion funnel. After taking a closer look I decided to launch a series of user interviews focusing on a specific interaction change we had pushed the previous month. The interviews confirmed my hunch and gave us actionable data to create a better solution.